2026-04-17T01:38:44.000Z
Product Overview
HappyOyster is an open world model product launched by Alibaba's ATH Innovation Division, positioned as an AI generative experience platform capable of real-time construction and interaction. Built on world model technology, the product supports infinitely extensible real-time content generation, enabling users to interact with AI-generated dynamic worlds in real time. The platform is currently in Beta testing phase.
HappyOyster, along with HappyHorse (which previously topped the Artificial Analysis video leaderboard), belongs to Alibaba ATH's 'AI Era New Interaction Exploration Plan.' However, HappyOyster is not merely a video generation tool—it focuses on 'real-time generation + autonomous interaction' as an open world simulator.
Core Features
Directing Mode
· Real-Time Intervention Control: Enables users to transform creativity into reality within infinitely generated video streams, with the ability to intervene at any time
· Multi-Modal Commands: Supports text, voice, or image commands to switch camera angles, direct character actions, or change plot directions in real time
· Physical Coherence: Generates not just video clips, but a running world with continuous physical laws—lighting, gravity, and character movements maintain temporal consistency
· Generation Length: Supports up to 3 minutes of continuous video content, with 480p and 720p resolution options
Wandering Mode
· First-Person Exploration: Allows users to generate a complete interactive physical world from a single line of text or image
· Free Movement: Supports first-person perspective free movement with stable object positions and persistent environments
· Infinite Extension: Users can explore beyond original frame boundaries; the world continues generating while maintaining coherence
· Generation Length: Supports up to 1 minute of continuous scenes at 480p resolution
Key Advantages
· Real-Time Streaming Interaction: Breaks through the traditional AI video "prompt-wait-result" single-generation workflow, continuously listening during content generation and instantly responding to user commands
· Native Multi-Modal Architecture: Based on end-to-end multi-modal design, supporting text, voice, image input with synchronized audio-video generation
· Physical Coherence Guarantee: Generates a running world with continuous physical laws, ensuring long-term consistency in lighting, gravity, character movement, and causality
· Dual-Mode Experience Design: Pioneering Directing mode (real-time intervention control) and Wandering mode (first-person free exploration), covering diverse creation needs from professional film production to immersive gaming
· Open Infinite Generation: Supports infinite scene extension and continuous evolution; users can explore unrestricted virtual spaces without interrupting generation
· Instant Immersive Control: Wandering mode provides WASD keyboard and camera control for first-person perspective, letting users truly "enter" the scene rather than just observing externally
Competitor Comparison
| Dimension | HappyOyster | Google Genie 2 | Marble |
|---|---|---|---|
| Technical Approach | Native multi-modal world model with audio-video joint generation | Generative environment based on interactive video training | Spatial intelligence model focusing on 3D scene understanding |
| Interaction Method | Real-time continuous interaction (Directing) + First-person wandering (Wandering) | Primarily keyboard and mouse interaction | In-browser 3D scene interaction |
| Generation Duration | Up to 3 minutes (Directing) | No publicly specified duration limit | Focuses on single-scene non-continuous generation |
| Input Modality | Text, voice, image multi-modal real-time input | Primarily image/text prompts | Single image to 3D scene |
| Output Features | Synchronized audio + video generation with physical coherence | Interactive virtual environment | Interactive 3D scenes |
Application Scenarios
· Real-Time Storyboard Generation: Creators can instantly generate storyboard frames through natural language, quickly completing visual confirmation and team communication in pre-production
· Proof-of-Concept Films: Rapidly validate visual style, narrative pacing, and cinematography before actual shooting, effectively reducing production trial-and-error costs
· Short-Form Content Production: Supports real-time scene directing with instant adjustment of visual details, significantly shortening production cycles for social media content
· Interactive Short Drama Creation: Enables audience choice-driven plot branching, achieving personalized storytelling where each viewing experience is unique
· Brand Narrative Experiences: Builds brand story scenarios with deep user participation, establishing emotional connections and brand memory through immersive interaction
How to Use
- Apply for Beta Access: Visit HappyOyster official website at https://www.happyoyster.cn/, click "Try Now" button, and fill out the Waitlist application form to join the beta candidate list
- Select Creation Mode: After gaining access, choose Directing or Wandering mode based on your creative needs
- Directing Real-Time Direction: After initiating generation with multi-modal prompts, continuously issue real-time commands through text, voice, or images during video stream playback
- Wandering Free Exploration: Use WASD keys for movement direction and mouse for camera angle adjustment to freely explore infinitely extending virtual worlds in first-person perspective
Product Information
· Development Team: Alibaba - ATH Innovation Division
· Product Status: Beta Testing Phase
· Access Method: Waitlist Application System
· Official Website: https://www.happyoyster.cn/
HappyOyster represents cutting-edge exploration in world model technology, belonging to the world simulator school alongside Google's Genie3. Compared to traditional text-to-video models, it achieves a leap from 'generating videos' to 'generating interactive worlds,' opening a new door of AI interaction experience for content creators and everyday users.
